ShortGolf becomes Golfway

ShortGolf becomes Golfway

Published on 1st Mar 2021

Our junior golf department is buzzing with excitement as our very own ShortGolf undergoes a transformative rebranding to emerge as Golfway. This strategic move reflects The Masters Golf Company's commitment to innovation, inclusivity, and a broader vision for the future of youth golf. 

ShortGolf has been a staple of the junior golf scene over the last five years, making golf accessible and fun for children, notably through a partnership with the PGA in North America. The transition to Golfway marks a significant milestone, symbolizing growth and a fresh approach to grassroots junior golf equipment. This change is not just in name but in essence, encompassing a broader mission and enhanced offerings.

Golfway will combine the experience and offering of established brands, Young Masters Golf (YMG), ShortGolf and MKids, creating an all-encompassing brand that bridges the gap between development golf and traditional golf. Golfway will serve golf coaches, parents and children with the full range of equipment, training and programming to take any player from first touch through to competitive standard.

Keep an eye out for Golfway's traditional metal club range, set to launch later in the year!

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